The Staggering Stats of China’s Mobile Sector [Infographic]

NetEase Tech released an outstanding infographic today that outlines the mobile communications market in China. Here’s our breakdown by 1) service providers; 2) mobile population; 3) smartphone market; 4) manufacturers.

Part 1: Service Providers

China has a staggering 930 million mobile users. China Mobile is the leading service provider with 628 million users, having seen a 8.8% increase for first 2 quarters of 2011 at RMB 250 billion, and realized a net earning of RMB 61 billion, a 6.3% increase.

It’s main mobile competitor, China Unicom, had total earning for the same period of RMB 101 billion, 22.9% increase, and net earnings of RMB 2.6 billion, a 5.5% decrease from 2010.

China Telecom, the service provider for all mainlines, had total earnings of RMB 120.1 billion (does not include new phone initial installation charges), an 11.7% increase, and net earning of RMB 9.71 billion, a 10.2% increase. (These earnings are from the company’s mobile services.)

Part 2: Mobile Population

China has total of 930 million mobile users, of which 628 million are under China Mobile, 186 million at China Unicom, and 113 million at China Telecom.

Part 3: Smart Phone Market

In smart phones, Android is the leading OS with 43% of market shares, while iPhone’s iOS is at 18%. Nokia, with it’s trademark Symbian OS (a semi-smart OS), is hanging on with 22%.

Netease states that 70% of mobile phones manufactured are “Made in China”.

Part 4: Manufacturers

Two local Chinese electronics companies stood out among the top mobile phone manufacturers of 2010: Huawei and ZTE.

Huawei is currently the second-largest electronics supplier in the world, grossing RMB 185 billion revenue (USD $28.06 billion) in 2010, a 24% increase from 2009. It’s core business has expanded through Europe and it’s planning to enter the enterprise solutions market, also Cloud computing.

ZTE is much smaller than Huawei and grossed RMB 70 billion (USD $10.6 billion), a 16% increase.


Mobile is picking up in China at a very fast speed. Here’s the detail statistics.

China Mobile Market Deep Dive 2011 Q2


80% of ads impressions come from 10 regions in China, and Beijing is lead followed by Shanghai, Guangzhou, Jiangsu and Zhejiang;

iOS ads impression weighs over Android by 16%

Given the popularity of iOS devices, Apple receives 58% of ads impressions among all mobile devices;

Smaller screen mobile devices produce better click-through rate;

Apart from Apple devices, HTC, Samsung and Moto are the top 3 brands which produce better ads impressions;

iPad is dominating the tablet market in China, accounting for over 98% of total ads impressions on tablet devices.

China’s Youth Mobile Habits


China’s youth going mobile. 77% of the youth choose to give up computer and to keep their mobile if they can only have one device.

Top 3 mobile app category in china: Games, Music and Social Media.

Looking at the speed of how mobile adoption, habits are shifting from stationary to mobile. This is something we need to keep in mind when we decide on platforms to use and the how the entire experience will be, from search to conversion.


Fern Yit

Digi APN Setting, 3G Hotspot Enabled


I just got my new Motorola Milestone 2 few days back everything was good until I got back to Malaysia and changed my sim card back to my Digi prepaid card.

It cannot connect to the internet and worse of all. Digi does not have the settings for Milestone 2 or Froyo inside.

However, the problem is resolved by this two website combile: 1 and 2

Here’s what to do to re-enable your 3G and the Hotspot settings:

1) Home -> Menu -> Settings -> Wireless & networks -> Mobile networks -> Access Points Name
2) Menu -> New APN

Name: Digi Data – Internet

APN: diginet

MCC: 502

MNC: 16

and you are done! DO NOT add “APN Type” or else you will not be able to use your 3G Hotspot from your phone.

I am using Android Froyo 2.2 by the way.

Hope this helps anyone who is reading.



Fern Yit

How Will The Great Rise Of Mobile Web Impact Us


Looking at the growing speed of the mobile web, and the changes we had in 2010. Personally, I think mobile web will essentially replace desktop web that we are used to now.

With the increase number of advance mobile technology being released on this year’s CES, and looking what they are capable of doing, there’s no doubt that consumers will switch to a tablet that provides more mobility, more straight forward functions and a more affordable price tag compared to a bulky desktop or laptop that you could not bring along.

To Retailers

Most mobile devices are equipped with GPS and also mobile internet. This means that consumers are expecting the mobile site or search results to provide more relevant results according to proximity. For example, if I were to search for McDonalds on my mobile device, I would have expect the results to point me to the nearest destination or provide me with the basic information to help me achieve this conversion.

In short, proximity, relevancy and also the clear call to action should be present to drive consumers to the retail outlets.

To Marketers

Personally, I see more opportunity to tap into the integration of offline and online media. Basically, mobile bridges the whole experience by using what the desktop lack of, QR codes, Google Goggles, and NFC are the most common way to get customers from offline to go online.

Today, a lot of print ads bring consumers online by having a unique and easy to remember domain name and with some optimistic hope that consumers will find their way back home and to their desktop and remember to punch in the domain name before they do anything else. All I can say is, how many people actually do so? If we were to do a test on a mobile QR code and unique domain name strategy, the QR Code definitely have a better integration compared to the domain name.

Other than that, social media will play a more significant role on mobile web compared to desktop web. Most of the consumers are spending their mobile time on social media and at the same time sharing the content or offers with other friends they are connected with. This will not only increase the exposure of the brand, but also brings more credibility as friends are seeing it as a recommendation. With this said, marketers should keep in mind that the content that they put on the web must have a ‘share value’ and not just hardcore promotion advertisements.

Lastly, marketers should also take one step back and not get themselves into the ‘application corner’ and focus too much on creating apps for different platform.

What are your take as a marketer or consumer? What do you wish the mobile web could do differently for you and your brand?

Feel free to share!

Fern Yit

Why I Think Google Goggles Is Going To Replace QR Codes


After looking at the video above I think it is a matter of time that image search like Google Goggles takes over the barcode and QR code scanning trend that is hot in Japan and some part of USA.

Before watching this video, I always believe in QR Code as a bridge from the offline world to the online world. Connecting the best of both worlds by placing a QR Code at the bottom of the printed advertisements or flyers to increase conversion rate.

It has always been a debate on how do we get people to actually go online and take action after looking at a printed advertisement. No matter is going to the video of the full advertisement or even to the Facebook page to ‘Like’ the page, marketers always have a lot of debates about placing that ugly patch of square ink on the perfectly designed advertisement and therefore lose potential leads and customers.

Well now, with this technology, I foresee a lot of opportunities coming our way. Without the barriers, marketers can market their products more efficiently. However, the problem will still be educating the market to actually use Google Goggles more often.


My thoughts

Just another thought on top of that. How can music search company like Shazam leverage on similar usage of the application to actually identify the ‘tone’ of the advertisement we hear on the radio? Since it can match the tag by recording partial of the music, will it be possible to do the same?

Imagine if we can link radio to online efforts as well via mobile. I really look forward to what Shazam and Google Goggles can do. Feel free to join the discussion! =)


Thinking aloud,

Fern Yit


Untappd – Checkin for Beer Lovers


Today my colleague, Timi just tweeted me about a new LBS for beer lovers – Untappd. Obviously, I am one of the target audiences. 

It is easy to use web-based application, so no download required. Simply just type in: to access it. To save up the trouble to type it everything I access it, I’ve saved it under a bookmark on my browser. The user interface fits nicely into your handheld and have the look and feel of an app. The color is none other than golden beer yellow to fit into the mood for drinks.

The service enables beer drinkers to share beers, beer-drinking establishments and feedback about beers with friends and other beer enthusiasts. Read the full article here on mashable.

Funny enough, when I keyed-in the wrong password just now, it prompted “Oh No, you are so drunk already?”  I love the attitude the service has so far. Kind of looking forward to see how many social drinkers are going to pick this up. Do remember to add me when you do by simply linking your other social accounts like Facebook, Twitter and Foursquare, so we can meet up for some awesome drinks when you are nearby.

Well. I am going out tonight to take the new service for a spin. Saturday beer night with a new web application to try out, what a weekend!


Your neighborhood social drinker,

Fern Yit