Qualify for Google AMP with a light page and rel=”canonical” tag

In the search to speed up page load, some publishers has been using a creative method to keep the page light and also ensure that the user experience on full desktop site Mashable’s AMP page has been spotted in the wild:

Full page: http://mashable.com/2017/03/12/google-project-jacquard-levis-jacket-launch/
AMP page: http://mashable.com/2017/03/12/google-project-jacquard-levis-jacket-launch.amp

Both links delivers the same message but have pros and cons pegged to them:
– Full page loads slower as there’s more plugins and ads – this helps the publisher to monetize but the long load time might cause the readers to bounce.
– AMP page loads faster with reduced plugins and has NO ads. Meaning publishers can’t monetize with the article.

Check list for this approach:
– ensure rel=”canonical” is implemented on the AMP page pointing to the full page
– place a link to feed users back to the full page as the other users might access it through a desktop and the experience would seem half loaded

More readings:
– https://yoast.com/rel-canonical/
– https://blog.kissmetrics.com/loading-time/

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