In the search to speed up page load, some publishers has been using a creative method to keep the page light and also ensure that the user experience on full desktop site Mashable’s AMP page has been spotted in the wild:
Both links delivers the same message but have pros and cons pegged to them:
– Full page loads slower as there’s more plugins and ads – this helps the publisher to monetize but the long load time might cause the readers to bounce.
– AMP page loads faster with reduced plugins and has NO ads. Meaning publishers can’t monetize with the article.
Check list for this approach:
– ensure rel=”canonical” is implemented on the AMP page pointing to the full page
– place a link to feed users back to the full page as the other users might access it through a desktop and the experience would seem half loaded