Back blogging and sharing new experiences from the tech startup world

Haven’t been blogging for long time. Time to come back here since I’ve just extended the domain for additional 5 years with a special discount from (well, I abandoned my cart while logged in so they sent me the discount code)


  • Left Possible and joined Lufthansa for one year leading ecommerce initiatives for SEA and ANZ for a year.
  • Got to travel to different countries to help ramp up ecommerce by providing training in CMS usage, tagging, analytics.
  • Currently with e27 in charge of digital marketing and product strategy. Current projects:
    • optimizing codes
    • redesign user experience on site
    • digital marketing for Asia largest startup tech conference – Echelon

It is really different moving from agency to client side and now to startup mode. Currently learning a lot from other members including back-end and front-end development. Will be sharing more learnings and how-tos here in future.

Do feel free to engage me and let me know what you want to know as well.

Fern Yit